Success is achieved by determination, innovation, motivation, and a bit of luck. In the life of Herb Goldsmith, cofounder of the MEMBERS ONLY brand, the extraordinary circumstances and opportunities that occurred during his lifetime were there to be taken. A true legend in the menswear industry, Herb recounts his many marketing risks that truly impacted the men’s industry.From the streets of the Bronx to the halls of the U.S. Congress, this fascinating memoir follows the life of revolutionary businessman Herb Goldsmith, and the rise of MEMBERS ONLY—one of the most iconic leisurewear brands in U.S. history.Readers will be inspired by this true American success story that not only showcases Goldsmith’s revolutionary sales and marketing innovations but also shares the importance of giving back. Goldsmith said, “If corporations have the power to influence the choices people make in buying their clothes, food homes and cars, I believe we have a responsibility to use that power in a much more important arena—the public good.” They will come to know Goldsmith as not only a brilliant businessman, but one who cared deeply about his family and his country.